The Athana Group
Athana, which became a group in 2024, no longer offers a single product, but an ethical solution for the well-being of people.
The story of a mother and a son
Thaddée and his mother. It is from this story that the idea and the mission to find a non-invasive solution to treat his mother was born.
The Athana group was born in 2022, founded by Thaddée Caron.
It all started when he saw his mother suffering from hot flashes due to menopause. Being close to her, he became interested in the effects, the pain, and tried to understand why it happens.
Wanting to find a way to relieve his mother's pain, he dove into books, articles and webinars to discover remedies.
Hormonal solutions were the first to be proposed, but they had consequences and side effects. Opposed to the idea of ​​"contaminating" the body and especially faced with a worrying list of side effects, Thaddée believed that this remedy was not the solution. According to him, women should have the choice to relieve themselves without altering their organism.
He tried several methods, based on plants, diets, postures, but despite some positive effects, nothing was enough to quickly relieve these symptoms.
He realized that cold was one of the best remedies, but impractical, except near a freezer. However, hot flashes do not give warning and come on quickly.
So Thaddeus looked into the question of creating an ice cube that doesn't melt.
By creating a startup based on this idea of ​​helping women suffering from hot flashes with an ice cube that does not melt, partners and investors became interested in the project.
This is how Athana was born.
The research was launched and Thaddée and his team found a way to make this famous ice cube. Cryotherapy became the heart of the thinking around the Athana product. After numerous tests internally and on the first users, the product proved its worth.
Athana then filed its patents related to its compact cryotherapy cooling technology. The ice cube was born.
With rapid development, spotted by the media and investors, Athana has experienced growing success. The product really provides relief, and women who suffer from these hot flashes talk about it around them.
Thaddée has thus found a path, a mission which, after years of research and struggle, is coming to fruition: rethinking well-being in a non-invasive way.
With his first technology based on cryotherapy, the founder seeks to discover other natural remedies to help people who suffer on a daily basis and who risk being prescribed invasive treatments.
This is how, with its investors, they acquired Moona, a pillow using similar technology, as well as Luna, a belt that alleviates menstrual pain.
Athana is no longer just a product, but a set of wellness solutions offering people a non-invasive alternative.
The iconic Athana product is therefore renamed HĂ©ra. Athana then becomes the French group that rethinks well-being in a non-invasive way.
The group relies on strong names, inspired by gods and goddesses. It seeks to expand its solutions to become a community that does good to the world, advocating mutual aid, ethical solutions and breaking taboos.
Athana will never cease to surprise you!
