Privacy Policy
Last updated: February 2, 2026
Protecting your personal data is a priority for ATHANA SAS. We encourage you to read this privacy policy carefully and to contact our Data Protection Officer at the following address: info@athana.shop.
For more information, please review our Terms and Conditions of Sale and our Terms and Conditions of Use.
1. What data do we collect?
When you browse our website, we may collect several types of data:
- Identification information (last name, first name, mailing address, email address, phone number)
- Connection data (cookies, technical data)
- Anonymized data
ATHANA is committed to ensuring the highest level of protection for your personal data, in accordance with applicable European and French regulations.
2. Data Controller
The personal data collected is processed by:
ATHANA SAS
Headquarters: 12 Place Saint Hubert, 59800 Lille, France
SIREN: 918 422 411
Lille Métropole Trade Register
VAT: FR93918422411
3. Why does ATHANA collect my personal data?
- Order Management and Customer Relations : delivery, billing, customer service, ambassador program, satisfaction surveys, after-sales service.
- Payment : ATHANA does not collect your banking information. This information is managed by a PCI-DSS-certified service provider (Payplug).
- Adding a card to your digital wallet : with your consent, to make your future purchases easier.
- Personalization of services : personalized emails, product recommendations.
- Fraud Prevention : risk analysis, security measures, additional controls.
- Site Security : intrusion detection, compliance with the Terms of Service.
- Targeted advertising : based on pseudonymized data cross-referenced with partners.
- Statistics and Performance : analysis of website activity, improvement of services.
4. What personal data is collected?
- Last name, first name, address, email, password, phone number
- IP address, browsing history, and order history
- Viewed products, preferences, delivery issues, complaints
-
Location data (if enabled)
5. When is this information collected?
- Create a customer account
- Placing an order
- Navigating and viewing products
- Participation in contests
- Contact Customer Service
- Writing reviews or viewing ads
6. What kinds of communications will I receive?
- Service emails : order confirmation, delivery tracking, unsubscription.
- ATHANA Newsletters : offers, news, similar products.
- Mail : Offers from ATHANA and partners (unless you have opted out).
- Phone calls : unless you object (excluding automated telemarketing).
-
Product Alerts : availability or new items of interest.
7. Legal Basis and Retention Periods
|
Purpose |
Legal basis |
Operating life |
Archiving |
|
Order Management |
Contract |
5 years |
Up to 15 years old |
|
Using the Customer Portal |
Contract |
5 years |
Up to 15 years old |
|
Customization of services |
Legitimate interest |
3 years |
- |
|
ATHANA Prospecting |
Legitimate interest |
3 years |
- |
|
Partner Outreach |
Consent |
3 years |
- |
|
Targeted advertising |
Consent |
13 months |
- |
|
Internal sharing |
Legitimate interest |
5 years |
5–10 years |
|
Fraud Prevention |
Legitimate interest |
3 years |
2 years |
|
Credit card payment |
Legal |
15 months |
- |
|
Digital wallet |
Consent |
Until withdrawal |
- |
8. Who receives your data?
- Service providers (payment, logistics, customer service, marketing)
- Scientific partners (research using pseudonymized data)
- ATHANA Teams (internal resource sharing)
- Advertising partners (without personal identifiers)
9. How do you express your choices?
- By email: info@athana.shop
- By mail: ATHANA SAS, Place Saint Hubert, 59800 Lille
Please include your name, email address, and the nature of your request:
- Unsubscribe from ATHANA emails
- Stop Partner Emails
- Internal opposition
- Objections to targeted advertising
- Deleting Your Customer Account
10. Your rights
You may exercise your rights (access, correction, deletion, objection, portability, restriction, and post-mortem instructions) by email or mail.
We may ask for a copy of your ID to verify your identity. You will receive a response within 30 days. You may file a complaint with the CNIL: www.cnil.fr
ATHANA has a Data Protection Officer (DPO) responsible for ensuring compliance with data processing regulations: info@athana.shop
11. Transfer of data outside the EU
ATHANA does not transfer your data to countries outside the EU that do not provide equivalent safeguards.
12. Data on minors
Our services are not intended for minors.
It is the parents' responsibility to supervise their children's use of these services.
13. Use of social media
Social media plugins ("Like," "Share") may result in information being shared with social media platforms (Facebook, Instagram, etc.). Log out of these platforms before browsing if you do not want this information to be shared.
Example:
- If you are logged into a social media account while browsing the www.athana.fr website, the social media platforms you are logged into may mention your visit in your user account.
- If you use the plugins (for example, the “Like” button), your actions may be recorded and posted to your social media accounts, depending on your account’s privacy settings.
- If you do not want social media platforms to track your activity generated by plugins, you should log out of your social media accounts before visiting our site.
ATHANA is not responsible for how these platforms are used.
14. Cookies and Targeted Advertising
We use cookies to:
- Navigate efficiently
- Measuring audience reach
- Enhance your experience
- Offer targeted advertising
You can manage your cookies through the preferences manager or your browser.