Política de privacidad

This English version is provided for information purposes only. In the event of any discrepancy between this translation and the French version, the French version shall prevail.

Last updated: 2 February 2026

The protection of your personal data is a priority for ATHANA SAS. Please read this privacy policy carefully and contact our Data Protection Officer at the following address: info@athana.shop.

For more information, please see our General Terms and Conditions of Sale and our General Terms of Use.

1. What data do we collect?

When you browse our website, we may collect several types of data:

  • Identification data (surname, first name, postal address, email, telephone number)
  • Connection data (cookies, technical data)
  • Anonymised data

ATHANA is committed to guaranteeing the highest level of protection for your personal data, in accordance with the European and French regulations in force.

2. Data controller

The personal data collected is processed by:

ATHANA SAS
Registered office: 12 Place Saint Hubert, 59800 Lille, France
SIREN: 918 422 411
RCS Lille Métropole
VAT: FR93918422411

3. Why does ATHANA collect my personal data?

  • Order management and customer relations: delivery, invoicing, customer service, ambassador programme, satisfaction surveys, after-sales service.
  • Payment: ATHANA does not collect your bank details. They are handled by a PCI-DSS certified provider (Payplug).
  • Saving your card in the electronic wallet: with your consent, to make your future purchases easier.
  • Personalisation of services: personalised emails, product recommendations.
  • Fraud prevention: risk analysis, security measures, additional checks.
  • Website security: intrusion detection, compliance with the Terms of Use.
  • Targeted advertising: based on pseudonymised data matched with partners.
  • Statistics and performance: analysis of website activity, improvement of services.

4. What personal data is collected?

  • Surname, first name, address, email, password, telephone number
  • IP address, browsing and order history
  • Products viewed, preferences, delivery incidents, complaints
  • Location data (if enabled)

5. When is it collected?

  • Creation of a customer account
  • Placing an order
  • Browsing and viewing products
  • Taking part in competitions
  • Contacting customer service
  • Writing reviews or viewing advertisements

6. What types of communications will I receive?

  • Service emails: order confirmation, delivery tracking, end of subscription.
  • ATHANA newsletters: offers, news, similar products.
  • Post: offers from ATHANA and its partners (unless you object).
  • Telephone calls: unless you object (excluding automated prospecting).
  • Product alerts: availability or new products of interest.

7. Legal bases and retention periods

Purpose

Legal basis

Active retention period

Archiving period

Order management

Contract

5 years

Up to 15 years

Use of the customer area

Contract

5 years

Up to 15 years

Personalisation of services

Legitimate interest

3 years

-

ATHANA prospecting

Legitimate interest

3 years

-

Partner prospecting

Consent

3 years

-

Targeted advertising

Consent

13 months

-

Internal sharing

Legitimate interest

5 years

5-10 years

Fraud prevention

Legitimate interest

3 years

2 years

Card payment

Legal obligation

15 months

-

Electronic wallet

Consent

Until withdrawn

-

8. Who receives your data?

  • Service providers (payment, logistics, customer service, marketing)
  • Scientific partners (research based on pseudonymised data)
  • ATHANA teams (internal sharing of resources)
  • Advertising partners (without personal identifiers)

9. How can you express your choices?

  • By email: info@athana.shop
  • By post: ATHANA SAS, Place Saint Hubert, 59800 Lille, France

Please state your name, your email and the nature of your request:

  • Stop ATHANA emails
  • Stop partner emails
  • Objection to internal sharing
  • Objection to advertising targeting
  • Deletion of your customer account

10. Your rights

You may exercise your rights (access, rectification, erasure, objection, portability, restriction, post-mortem instructions) by email or by post.

A copy of your identity document may be requested to verify your identity. We respond within 30 days. You may lodge a complaint with the CNIL (French data protection authority): www.cnil.fr

ATHANA has a DPO responsible for ensuring that data processing complies with the regulations: info@athana.shop

11. Data transfers outside the EU

ATHANA does not transfer your data to countries outside the EU without equivalent protection safeguards.

12. Minors' data

Our services are not intended for minors.

It is the responsibility of parents to supervise their children's use of the services.

13. Use of social networks

Social plug-ins ("Like", "Share") may result in information being shared with social networks (Facebook, Instagram, etc.). Log out of these platforms before browsing if you do not want this sharing.

Example:

  • If you are logged in to a social network while browsing the website www.athana.shop, the social networks you are logged in to may mention your visit in your user account.
  • If you use the plug-ins (for example, the "Like" button), your actions may be recorded and published on your social network accounts, depending on your account's privacy settings.
  • If you do not want social networks to publish your actions from the plug-ins, you must log out of your social accounts before visiting our website.

ATHANA is not responsible for the use made by these platforms.

14. Cookies and targeted advertising

We use cookies to:

  • Browse efficiently
  • Measure audience
  • Improve your experience
  • Offer targeted advertising

You can manage your cookies from the preferences manager or your browser.